Business Concepts and Project Management for consumer markets and digital services.

At zerohype I research and verify new venture concepts,
design, develop and test new products and service features,
shape marketing strategies and load sales channels.

… and how entrepreneurial courage and passion for creation flip ideas into results.

Total
Lifecycle Project Management
Holistic perspective. Full-scale impact.

Along four project stages I consult on business opportunities and growth strategies and manage the product from concept to roll-out.

01.
Collect insights. Spin ideas. Select by probability and profitability.

Research reports on emerging industry and product trends, technological advancements, consumer profiles and market buzz.

Research &
Market Audit
Target
Group Value

Identification of target group(s) and their economic value according to demographic factors, spending power, purchase behaviour, peer influence, accessibility and more.

Target
Industry & Segment
Identification of industry segment(s) and their business value according to growth and demand pulls, resource intensity and market competitiveness.
Impulse
Forces of Change

Identification of key influences (impact sources) on market dynamics, operational practices and consumers’ purchase and user behaviours.

02.
Establish business objectives, strategic positioning and venture economics.
Developing business and product concepts and validating their value proposition and business model economics.
Business
Logic
Identification
Ideation & Concept
Generating ideas along design thinking methods and scoring their business value according to risk and opportunity assessments.
Assembly
BM Components
Identifying a superior value proposition and constructing a business model formation according to desirability, feasibility and viability.
Planing
Resources & Strategy
Establish business plan documentations including organisational and strategic guidelines, financial forecasts, business KPIs and project milestones.
03.
Transfer ideas into real-life customer experiences and user benefits.
Product lifecycle management from the design & development stage up to the implementation and user-testing process.
Product
Experience
Brand Identity
Position & Recognition

Concept and design of a coherent brand identity and communication persona throughout product and presentation.

Development
Design & Engineering

Design and engineering of (digital) product and service solutions from prototype to MVP and release stage.

Production
Building & Procurement
Establishment and management of product manufacturing and supply-chain partnerships including procurement and logistic issues.
04.
Designing and steering the total customer journey experience.
Enter and capture markets with entrance / growth strategies and point-of-sales channels.
Product
Experience
Campaign
Attention & Attraction

Developing market capture strategies and managing marketing campaigns from conception and design to monitoring and growth hacks.

Purchase
Conversion
Point of Sales

Establish and manage e-commerce point-of-sales channels including customer journey design, technical performance, payment and fulfilment integrations and ERP data synchronisation.

Fulfilment
Handling & Relations

Establish and organise inventory, fulfilment and after-sales services for domestic and international markets.

How can we partner up and collaborate together?

Tier 1

Business Audit & Market Insights

Rely on excellent market insights and value assessments for fast and decisive business decisions.

Tier 2

Strategy, Concept & Planing

Build new ventures based on consistent organisational planing and business steering  documentations.

Tier 3

Development & Release

Transform venture objectives into full-scope business operations from brand and product to marketing and sales.

News & Insights
Hype Times

Hot takes and cool thoughts on news from the world of technology, consumer markets and entertainment.

MondAI Madness

Keeping up with AI - Get the latest news and trivia on AI, its application fields and cultural impact.