Venture Building

Product Development

Market Strategies


We are your independent concept sparring partner and full-scope business building unit for your next digital market opportunities.




We are entrepreneurs and tech enthusiasts who turn insights into impact.

We are an independent business think tank and product development laboratory based in Berlin. We seek opportunities in fast-paced environments and deliver outcomes that create value for customers, creators and stakeholders alike.
We extract market innovations and spot customer trends that enable business owners and leaders to make deliberate business decisions regarding market expansions, portfolio diversification and product-to-market fit executions.

We identify, create and grow new sustainable businesses from scratch.

Our full-stack venture building services you can trust & rely on.

From storyline to spreadsheet. From concept design to customer experience. With our three key service modules we are supporting you across all strategic and operative disciplines of successful venture building and business value creation.

Business Logic

Establish foundational elements of business objectives, strategic positionings and venture financing.

Throughout deep industry and consumer research we extract new business opportunities, validate market concepts and assess economic viability.


Market Analysis


Market Audit


Value Proposition

Ecosystem Analysis
Customer Profiling
Value Proposition
Revenue Chanels
Business Model Validation
Investments & VC
Business Cases

Product Design

Plan, design, create and test the total life-cycle of market offers.

Whether physical consumer goods or digital service solutions, we incorporate all added-value sequences along creative and engineering processes, supply-chain and procurement relationships, tech-stack architectures and UX interfaces. We transfer ideas into real-life customer benefits.

Design & Development


Testing & Adjusting

Design Concepts
Brand Identity
Portfolio Concepts
User Experience Testings

Market Capture

Take strategic planning and product developments onto the streets, respectively into the consumers’ hands.

We build up brand homes and set up digital communication and sales channels that effectively reach and engage with target consumers. From brand story to check-out button we strategize and create the total customer journey experience that evokes lasting customer life-time value.



Marketing & Promotion


Sales & Fulfilment

Marketing Campaigns
Performance Marketing
Fulfilment Management
Customer Life-Time Management

Methods & Focus

A systematic, holistic and creative approach of venture building.

Our consulting environment is agnostic of industry segments and product groups. From consumer psychology and sustainability practices to technological advancements and digital innovations, we transfer general rules of supply-demand market relations to your individual business advantages. On point. In time. With results.

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