Venture Building
Product Development
Market Strategies
E-Commerce
We are your independent concept sparring partner and full-scope business building unit for your next digital market opportunities.
Concept
- Market Audit & Analysis
- Business Model
- Business Case
Building
- Product Concept & Design
- Engineering & User Testing
- Life Cycle Management
Opportunities
- Brand Identity & Positioning
- Marketing & Campaigns
- E-Commerce & Fulfilment
Business Logic
Product Design
Market Capture
We are entrepreneurs and tech enthusiasts who turn insights into impact.
We are an independent business think tank and product development laboratory based in Berlin. We seek opportunities in fast-paced environments and deliver outcomes that create value for customers, creators and stakeholders alike.
We extract market innovations and spot customer trends that enable business owners and leaders to make deliberate business decisions regarding market expansions, portfolio diversification and product-to-market fit executions.
We identify, create and grow new sustainable businesses from scratch.
Our full-stack venture building services you can trust & rely on.
From storyline to spreadsheet. From concept design to customer experience. With our three key service modules we are supporting you across all strategic and operative disciplines of successful venture building and business value creation.
Business Logic
Establish foundational elements of business objectives, strategic positionings and venture financing.
Throughout deep industry and consumer research we extract new business opportunities, validate market concepts and assess economic viability.
#01
Market Analysis
- Research and profile user groups.
- Explore and identify user / customer problems and deficits.
- Evaluate changes emerging from laws, lifestyle and value dynamics and competitor innovations.
#02
Market Audit
- Research and strategic mapping of current market and competitor ecosystem.
- Current market offers SWOT analysis.
- Opportunity and concept mapping of possible solutions.
#03
Value Proposition
- Funnelling and selection of continuing concepts.
- Business Model and Validation (Desirability / Feasibility / Viability).
- Business Case economics and proposal.
Ecosystem Analysis
Customer Profiling
Value Proposition
Revenue Chanels
Business Model Validation
Investments & VC
Business Cases
Product Design
Plan, design, create and test the total life-cycle of market offers.
Whether physical consumer goods or digital service solutions, we incorporate all added-value sequences along creative and engineering processes, supply-chain and procurement relationships, tech-stack architectures and UX interfaces. We transfer ideas into real-life customer benefits.
#04
Design & Development
- Product & Service Design from prototype to MVP stage.
- Supply and procurement partnerships.
- Brand identity and communication design.
#05
Testing & Adjusting
- User / Customer feedback loops
- Implementation risk management
- Reaffirmation of value proposition and business model validation
Design Concepts
Brand Identity
Portfolio Concepts
Prototype-to-MVP
Supply-Chain
Manufacturing
User Experience Testings
Market Capture
Take strategic planning and product developments onto the streets, respectively into the consumers’ hands.
We build up brand homes and set up digital communication and sales channels that effectively reach and engage with target consumers. From brand story to check-out button we strategize and create the total customer journey experience that evokes lasting customer life-time value.
#06
Implementation
- Bulk production / market release with quality assurance management
#07
Marketing & Promotion
- Market launch strategies (phase & scale design).
- Campaign concept and design with KPI management.
- SEO & SEM optimisation (content & structure).
- Social media partnerships & ambassadors.
#08
Sales & Fulfilment
- Webshop concept and development
- Customer-Journey design & UX
- Integration of payment and fulfilment services
- Platform sales channel integration
Marketing Campaigns
Performance Marketing
E-Commerce
Fulfilment Management
Customer Life-Time Management
Methods & Focus
A systematic, holistic and creative approach of venture building.
Our consulting environment is agnostic of industry segments and product groups. From consumer psychology and sustainability practices to technological advancements and digital innovations, we transfer general rules of supply-demand market relations to your individual business advantages. On point. In time. With results.
- E-Commerce & Digital Marketing
- Healthcare & Lifestyle
- Education & Career
- Fashion & Apparel
- Food & Consumer Goods
- Media & Entertainment
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- Start-Ups & Entrepreneurship
- Digital Transformation & AI
- Product & Service Innovations
- Brand & Commercial Novelties
- (Pop)Culture & Entertainment
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