Business Concepts and Project Management for consumer markets and digital services.
With ZeroHype I team up with entrepreneurs, business stakeholder and operational teams across all consumer goods and digital service industries. Together we develop new venture concepts and turn market
With ZeroHype I team up with entrepreneurs, business stakeholder and operational teams across all consumer goods and digital service industries. Together we develop new venture concepts and turn market
With ZeroHype I team up with entrepreneurs, business stakeholder and operational teams across all consumer goods and digital service industries. Together we develop new venture concepts and turn market
With ZeroHype I team up with entrepreneurs, business stakeholder and operational teams across all consumer goods and digital service industries. Together we develop new venture concepts and turn market
With ZeroHype I team up with entrepreneurs, business stakeholder and operational teams across all consumer goods and digital service industries. Together we develop new venture concepts and turn market
With ZeroHype I team up with entrepreneurs, business stakeholder and operational teams across all consumer goods and digital service industries. Together we develop new venture concepts and turn market
Change is
inevitable and the
only consistency
to build upon.
- Purpose
- Service
- Subject Matter Expert
cultural dynamics,
people behaviour and technological innovation …
- MBA @ TU Munich / UnternehmerTUM
- Certified software developer and UX designer
- +15 years of product development
- +10 years of active entrepreneurship and business development
- +8 years of e-commerce and digital marketing
… and how entrepreneurial courage and passion for creation flip ideas into results.
Lifecycle Project Management
Along four project stages I consult on business opportunities and growth strategies and manage the product from concept to roll-out.
Research reports on emerging industry and product trends, technological advancements, consumer profiles and market buzz.
Market Audit
Identification of target group(s) and their economic value according to demographic factors, spending power, purchase behaviour, peer influence, accessibility and more.
Identification of key influences (impact sources) on market dynamics, operational practices and consumers’ purchase and user behaviours.
Logic
Experience
Concept and design of a coherent brand identity and communication persona throughout product and presentation.
Design and engineering of (digital) product and service solutions from prototype to MVP and release stage.
- Webshop concept and development
- Customer-Journey design & UX
- Campaign concept and media design
Experience
Developing market capture strategies and managing marketing campaigns from conception and design to monitoring and growth hacks.
Establish and manage e-commerce point-of-sales channels including customer journey design, technical performance, payment and fulfilment integrations and ERP data synchronisation.
Establish and organise inventory, fulfilment and after-sales services for domestic and international markets.
How can we partner up and collaborate together?
Tier 1
Business Audit & Market Insights
- 1 - 2 Months
Rely on excellent market insights and value assessments for fast and decisive business decisions.
- Ecosystem research reports
- Target audience and competitor audits
- Product / service value analysis
- Customer Journey audit
Tier 2
Strategy, Concept & Planing
- 3 - 6 Months
Build new ventures based on consistent organisational planing and business steering documentations.
- Workshops on Design Thinking & Business Model Innovation
- Resource and investment planing
- Business case scenarios
- Operational value-chain design
Tier 3
Development & Release
- 6 - 18 Months
Transform venture objectives into full-scope business operations from brand and product to marketing and sales.
- Brand identity & communications
- Product design & development stage
- Marketing campaigns & promotion partnerships
- E-commerce integrations & fulfilment