Gather insights. Collect ideas. Select by opportunity. I conduct research reports on emerging market trends, technological advancements and consumer behaviours backed by quantitative data and qualitative observations.
Market Research & Analysis
Customer profiling and needs assessment
Product trends and emerging technologies
Dynamics in market segmentations
Forces by capital markets, regulations and laws
Ideation & Vetting
Concept mapping of ideas
Relevance and Market-Fit evaluation
SWOT analysis & resource dependencies
Risk / Benefit assessment of business idea
Establish business objectives, strategic positionings and venture economics. Starting from the value proposition I structure the business model and validate its desirability, feasibility and viability.
Business Model
Value Proposition Design
Business Model Design
Validation of Desirability / Feasibility / Viability
Business Case
Problem Statement and Market Potential
Solution Design and Project Plan
Financial Analysis and Resource Plan
Transfer ideas into real-life customer benefits. Whether physical consumer goods or digital service solutions, I incorporate all added-value sequences along creative and engineering processes, supply-chain and procurement relationships, tech-stack architectures and UX interfaces.
Design & Development
Product & Service Design from prototype to MVP stage
Brand identity and communication design.
Testing & Adjusting
User / Customer feedback loops
Reaffirmation of value proposition and business model validation
Build up brand homes and set up digital communication and sales channels. From brand story to check-out button I strategize and create the total customer journey experience that evokes lasting customer life-time value.
