Focus Fields

Along four contiguous project stages I consult on opportunities and strategies and manage the product from concept to roll-out.





Gather insights. Collect ideas. Select by opportunity. I conduct research reports on emerging market trends, technological advancements and consumer behaviours backed by quantitative data and qualitative observations.

Market Research & Analysis

Ideation & Vetting

Establish business objectives, strategic positionings and venture economics. Starting from the value proposition I structure the business model and validate its desirability, feasibility and viability.

Business Model

Business Case

Transfer ideas into real-life customer benefits. Whether physical consumer goods or digital service solutions, I incorporate all added-value sequences along creative and engineering processes, supply-chain and procurement relationships, tech-stack architectures and UX interfaces.

Design & Development

Testing & Adjusting

Build up brand homes and set up digital communication and sales channels. From brand story to check-out button I strategize and create the total customer journey experience that evokes lasting customer life-time value.

Marketing & Promotion

Sales & Fulfilment